Blizzard Entertainment’s Frank Pearce and J Allen Brack are to address the Game Developers Conference Austin with a keynote entitled ‘The Universe of Warcraft’.

During the joint presentation, the pair will discuss how they created the online universe and the ongoing challenges involved with operating one of the world’s most popular subscription-based massively multiplayer online role-playing .

Pearce has worked on classic Blizzard titles such as Diablo and Starcraft in addition to co-founding Blizzard Entertainment with Allen Adham and Mike Morhaime in 1991. His current job role as executive vice president of product development involves the coordination of a number of teams, including those working on forthcoming release StarCraft II.

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