News: Ubisoft: DS market has declined this year
Ubisoft’s sales numbers for the Nintendo DS platform are down this year compared to 2008, as part of the global slowdown following the economic collapse.
According to the publisher’s UK For Everyone boss, Mark Slaughter, Ubisoft’s aim this year is to defend the market share established by the Imagine range of for girls as the company builds up to another busy Christmas period.
In an interview looking at the success of the Imagine range, and the challenges of bringing it to market, Slaughter explained that the company’s big marketing spend, combined with strong retailer relationships, were two factors that helped the to cut through a crowded DS marketplace last Christmas.
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