News: Pachter: Activision’s Modern Warfare pricing strategy ‘is a test’
Analyst Michael Pachter reckons Activision’s controversial decision to raise the price of Modern Warfare 2 has nothing to do with a weak Great British Pound.
“The price increase is a business decision,” he told Eurogamer, noting that the pound is worth more today than when Call Of Duty 5 launched last year.
“Activision knows it has a ‘hot’ game, knows that the market will pay an additional ten per cent, and has decided to increase price accordingly.”
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