News: Nintendo: GTA: Chinatown Wars sales have been "frustrating"
Cammie Dunaway, Nintendo of America’s executive VP of sales and marketing has called the performance at retail of Grand Theft Auto: Chinatown Wars “frustrating” and implied a continued marketing push was needed to sell the title over a longer period of time.
Speaking to MTV Multiplayer, reported by Kotaku, Dunaway said: “It’s frustrating, quite frankly. Certainly there have been mature titles – Resident Evil, the first Call of Duty – that have sold over a million units, and with something like GTA there’s great content there.”
“We do think it’ll have a long tail and we’ve seen that with a lot of titles across all genres on the DS platform that consumers continue to discover them. But part of what’s needed is you have to continue to put marketing support behind these titles.
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