News: Kotick sets sights on 350m TV users
Activision’s CEO Bobby Kotick has said that there is enormous potential to expand the videogame business by bypassing home consoles and dealing directly with TV consumers.
Future products such as Guitar Hero won’t need to be tethered to additional hardware, said Kotick, in part due to the advancements in bringing broadband technology to home televisions.
“When you look at the installed bases of these devices, and you look at the size of our business today worldwide at USD 50 billion, there are so many more places that we have to exploit video and sell our content than we’ve been able to sell today,” Kotick told the Deutsche Bank Securities Technology Conference.
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