News: iSuppli: PS3 still sold at a loss
The PlayStation 3 is still being sold at a small loss according to the latest estimates from market research firm iSuppli, with Sony predicted to be able to break even in the near future.
iSuppli’s analysis of the 120GB PS3′s internal components has lead it to put a figure of USD 336.27 on the cost of parts and manufacturing for the console. The hardware sells for USD 299.99 in North America and the equivalent of USD 438 in the UK and USD 318 in Japan.
The falling cost of components is likely to see the cost of manufacturing continue to fall in 2010, with iSuppli analyst Andrew Rassweiler commenting: “In light of these factors, the PlayStation 3 probably is already at or near the tipping point for profitability.”
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