News: EA reports Madden sales improvement
Electronic Arts has revealed that its internal estimates make this year’s edition of Madden NFL the best-selling game for August in the US, across all platforms.
The publisher announced that sales of the game were up 5 per cent year-on-year, with the release of the Ultimate Team mode at launch propelling digital revenue up by 200 per cent.
“Madden NFL 11 is the number one selling game in August, and the game has created enormous enthusiasm in the online community,” said Peter Moore, president of EA Sports. “Each day on consoles, fans are playing as many online as the equivalent of 750 full NFL seasons.”
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