Interview: Mind Candy’s Michael Acton Smith
Last week, London-based company Mind Candy announced its online kids social game Moshi Monsters had reached a massive 15 million registered users, throwing a party for staff, press and 100 of its young players at the London Aquarium to celebrate.
It was there that Industry.biz got to catch up with the company’s CEO and the mind behind Moshi, Michael Acton Smith – formerly a co-founder of online retailer Firebox.com. And with a small army of young Moshi players trailing his every move, keen to get his autograph on their VIP tickets while digging for information on new Moshi monsters, he explained how Moshi has got to where it is today, and what challenges the kids market in particular has thrown up along the way.
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