Interview: Imagine: Marketing
Following the first part of our look at Ubisoft’s incredibly successful Imagine range of for girls, in which For Everyone boss Mark Slaughter looked at the origins of the brand and how it’s evolved, in the concluding part he’s joined by kids’ brand manager Rachel Grant to explain how the titles are marketed.
Specifically they discuss the importance of pulling the diversity of the range together, and talk about how they’re using key TV properties to promote interaction with their target audience.
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