Double Fusion Brings In-Game Ads To Wipeout HD
In-game ad house Double Fusion has brought dynamic, in-game video advertising to the PlayStation 3 game Wipeout HD across North America and Europe, the company said Monday. Double Fusion said it will inject advertising that will complement the hover-racer’s futuristic presentation. The new video ads have yet to launch, but Double Fusion CEO Jonathan Epstein said certain unnamed advertisers have already signed up for placements in Wipeout HD. Ads will be shown during the game’s …
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